A simple service with an easy interface and a powerful result
The global pharmaceutical industry needs a new promotional model. In 2012, the US pharma industry spent more than $15 billion on drug promotion to health care providers. Currently, there are 81,000 pharmaceutical sales reps in the US, and research estimates that as many as 60% of medical offices significantly restrict pharma rep access.
Xpress is the solution
Xpress was designed by and for health care providers. In our early testing we discovered that 75% of health care providers want a new way to get information and product resources. Xpress is the new way.
Here’s how Xpress works
- Our uniformed agents place our tablet, equipped with product resources, into the hands of health care providers. (think UPS)
- Health care providers ask for what they want. (think American Airlines ticket counter)
- Xpress collects behavioral and interest data, anonymizes, aggregates, and analyzes this valuable data for pharma. (think Amazon)
- Health care providers will use Xpress as their resource for pharmaceutical products, resources, and information. Health care providers go directly to the interactive Xpress website to ask for the resources they want (launch late 2015). (think Amazon)
To learn more about putting this powerful, disruptive technology to work for you, contact us now.